Langualess’s ‘Explore Your Dog’s Heart’ Project:
Analysis of Chewable Treats with DINGO to Understand Dogs’ Emotions

Langualess’s “Explore Your Dog’s Heart” project has partnered with Spectrum Brands Japan Inc. (Headquarters: Yokohama, Kanagawa), the pioneer of chewable treats ‘DINGO,’ to analyze the emotions of dogs in different scenarios: playtime, everyday treats, and chewable treats. By analyzing the emotional data of participating dogs, the value of chewing has been revealed, and dog owners have gained new opportunities for habits.

■ Project Background

Langualess deeply respects the existence of unique canine emotions and believes that understanding a dog’s instincts and emotions can lead to a better life for them. Thus, the “Explore Your Dog’s Heart” project was initiated. With the support of DINGO, this joint project has now launched its first phase.

The aim of this initiative is to explore how the dog’s desire to chew is fulfilled and to gain new insights and discoveries through this endeavor.

Thirty dogs and their owners were selected as participants to better understand their daily joys and improve the well-being of their pets through this testing.

■ Project Details

The goal of this project is to approach dog instincts and emotions not just visually but through the data analysis provided by Inupathy. Langualess conducted a detailed comparative analysis of emotional data, including individual and comprehensive data analysis for each dog. This new approach delves into the dog’s true emotions through heart rate and seeks to fundamentally pursue the value provided by the product.

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